Luma
- Brand Identity
- Logo Design
- Visual System
- Mockups
A Complete Brand Identity System for a Modern Coffee House
Luma Coffee & Eatery represents a comprehensive brand design exploration. A fictive project crafted to showcase end-to-end visual identity development, from conceptual moodboarding to final deliverables, with a fully handcrafted custom typeface at its heart.
The Concept
Luma Coffee & Eatery represents my first brand design exploration. A fictive project crafted to showcase the studio's approach to complete visual identity systems. This passion project demonstrates end-to-end brand development, from conceptual moodboarding to final deliverables.
At the heart of this identity lies a fully handcrafted logo, built with a custom typeface designed specifically for Luma. Every curve and detail was meticulously drawn to capture the warmth and artisanal quality of a modern coffee house.
Custom Typography
The visual language extends through comprehensive mockups and presentation materials, illustrating how the brand comes to life across multiple touchpoints. From coffee cups to digital interfaces.
Every curve and detail was meticulously drawn to capture the warmth and artisanal quality that defines Luma's identity.
The Design System
The design system includes a carefully curated moodboard establishing the aesthetic direction, preliminary website sketches exploring user experience, and various mockups demonstrating the brand in context.
This project embodies the studio's philosophy of merging strategic thinking with refined craft, creating cohesive identities that resonate and endure.
A Complete Visual Identity
Luma showcases a comprehensive approach to brand identity. From hand-drawn typography to real-world applications. This fictive project demonstrates the studio's capability to craft complete, cohesive visual systems that tell a story and create lasting impressions.
Strategic thinking.
Refined craft.
Timeless design.